Warner Music Group has bought out Qanawat Music, the Middle East and North Africa’s leading music distributor, for an undisclosed sum.
This comes as part of the multinational entertainment and record label conglomerate’s plans to expand its footprint across the region.
Qanawat Music will act as WMG’s key domestic distributor and source of upstreaming opportunities.
It will operate as a standalone company under WMG’s umbrella.
Qanawat Music provides services to over 20 countries in the MENA region with presence in Dubai, Cairo and Casablanca.
It is also accountable for a major number of new releases in the region.
Reportedly, Alfonso Perez-Soto, President, Emerging Markets, Recorded Music said that WMG intends to take advantage of the rising global Arabic diaspora by exporting talents from the MENA region.