-
ADNEC is looking to create experiential travel opportunities for tourists coming to Abu Dhabi through a new company called Tourism 365
-
The company will aim to enhance the emirate’s regional and global positioning in the wider tourism sector
The Abu Dhabi National Exhibitions Company is looking to create experiential travel opportunities for tourists coming to Abu Dhabi through a new company called Tourism 365, said local reports on Tuesday, June 22.
According to official sources, the total contribution of the travel and tourism sector to the UAE’s GDP in 2020 was AED 159.1 billion ($43.3 billion), which is 12.1% of the GDP. The emirates comprising it rely heavily on this sector to generate revenue.
To that end, ADNEC’s latest initiative reportedly aims toenhance the emirate’s regional and global positioning in the wider tourism sector.
The launch is in line with ADNEC’s new broader role to support the growth of Abu Dhabi as a tourism destination, increasing leisure visitors, enhancing guest experiences, and extending their stay in the UAE’s capital, said the local reports.
The new company will work in concert with key stakeholders across Abu Dhabi’s tourism sector and the UAE. It will reportedly include Capital Experience, a high-quality destination management company, and Capital Travel, a premium travel operator.
ADNEC Managing Director and Group CEO Humaid Matar Al Dhaheri was quoted by the reports as saying: “In launching Tourism 365, ADNEC continues to fulfil its strategy in developing Abu Dhabi’s tourism sector. Through strengthening and enhancing our business portfolio in tourism, and expanding to include leisure tourism, we actively amplify the economic impact of ADNEC Group.”
He went on to say that the new company will contribute to enhancing Abu Dhabi’s tourism ecosystem, bringing significant returns on investment to the emirate. It will do so by launching a range of companies that will promote the tourism industry and other supporting sectors, securing major partnerships with dominant international and travel companies.
Tourism 365 will also reportedly enable innovation across the tourism sector, increasing the emirate’s attractiveness to international visitors, and showcasing all that Abu Dhabi has to offer across the Middle East.
ADNEC is said to have appointed a qualified team to lead the new entity, ensuring that its staff are fully qualified to lead this important initiative. Roula Jouny has been appointed the executive director of Tourism 365 and will lead the launch of the destination management entity.
Speaking on the launch of Tourism 365, Jouny said, “Over the coming months, Tourism 365 will collaborate closely with other tourism-focused entities, helping to collectively grow the future of the tourism sector. Our subsidiaries will bolster the wider tourism offerings of not just Abu Dhabi, but the UAE as a whole, increasing visitor numbers and promoting the nation’s tourism assets across the globe.”
