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MBRSC, e& enterprise ink MoU

The collaboration between MBRSC and e& enterprise is a step forward to drive innovation in AI. (WAM)
  • The MoU will enable e& enterprise to leverage MBRSC's expertise in AI.
  • MBRSC will benefit from e& enterprise’s resources and capabilities.

DUBAI, UAE – The Mohammed Bin Rashid Space Center (MBRSC) Thursday announced that it has signed a Memorandum of Understanding (MoU) with e& enterprise, part of e& (formerly known as Etisalat Group), to commercialise its Artificial Intelligence (AI) models and applications.

The agreement was signed by Salem Humaid AlMarri, Director General, MBRSC and Alberto Araque, CEO e& enterprise IOT & AI at the space center’s headquarters.

The MoU aims to explore the opportunity to develop a joint go-to-market (GTM) and a commercial model to take MBRSC’s models and predictions to the market.

The collaboration will enable e& enterprise to leverage the space center’s expertise in AI and predictive models. The MBRSC will benefit from e& enterprise’s resources and capabilities.

Salem AlMarri said, “The collaboration between MBRSC and e& enterprise is a step forward in our shared commitment to drive innovation in AI and predictive modelling.”

He said, “Our in-house AI algorithms have already delivered incredible results, and by scaling our infrastructure and platform, we can further enhance our current capabilities to create new business opportunities, drive innovation and deliver cutting-edge technology solutions to the market.”

Alberto Araque said, “We are thrilled to be partnering with the Mohammed Bin Rashid Space Center to commercialise their advanced AI models and applications.”

He said, “Our collaboration will enable us to jointly develop go-to-market strategies that will leverage MBRSC’s expertise in AI and predictive models. Together, we will continue to innovate and push the boundaries of AI to deliver impactful solutions to government entities and the wider market.”