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du and Philips partner to drive data-driven healthcare transformation in UAE

     

    • Value-based care at reduced cost goal of the du-Philips partnership

    • Virtualized healthcare delivery to draw on the success of Philips eICU program

     

    Philips, a global leader in health technology, and du, from Emirates Integrated Telecommunications Company (EITC), on Tuesday signed a memorandum of understanding (MoU) to accelerate the critical, data-driven transformation of healthcare in the United Arab Emirates (UAE) in support of the Dubai Health Strategy 2021.

    This first-of-its-kind partnership will focus collective efforts on realizing value-based care by improving patient and healthcare professionals’ experiences and delivering better health outcomes at a lower cost of care.

    Farid Faraidooni, chief new business and innovation office of du, said the pandemic dealt temporarily disrupted the company’s goal of bringing people and businesses together to unlock economic and social transformation. At the same time, there is a growing realization about the importance of digital transformation required to help people take better care of their health at every stage of life.

    In this direction, he said, du is keen to contribute and work with Philips to achieve their shared objectives.

    In a statement, the company said the power of virtualized healthcare extends well beyond Covid-19. For example, the growth of imaging services beyond the hospital has lead to the rise of the tele-ICU or eICU, where off-site healthcare professionals are able to interact and engage with bedside staff about patient care and exchange information in real-time.

    In due course, the infrastructure provided by du and paired with Philips’ technological advancements will provide predictive analytics, data visualization and reporting capabilities to healthcare workers.

    This winning combination will enable the local health system to access critical patient information, make split-second life-saving decisions, and prevent patient deterioration in general ward settings through early warning scores, the statement said.

    “We have seen some inspiring success stories with our Philips eICU program in delivering value-based care. Healthcare professionals have been able to save lives and reduce mortality rates while improving the quality and efficiency of healthcare services, reducing the cost of care and the length of patient hospital stays,” said Vincenzo Ventricelli, CEO for Philips Middle East, Turkey & Africa.

    The statement said virtualization of healthcare and more widespread adoption of telehealth will play an increasing role in helping people to live healthily and cope with the disease, enabling care providers to meet people’s health needs, improve productivity, and ultimately deliver better outcomes.