UAE’s digital platform, U.AE, attracts 9.1m visitors in H1

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TDRA works constantly on developing U.AE’s content to meet customers' expectations, in cooperation with federal and local government entities.
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  • The rise in the average number of pages viewed was 3.52%, compared to the same period last year, according to TDRA
  • TDRA recently launched the generative AI-supported version of the digital platform, allowing users to obtain government services

Dubai, UAE— Around 9.1 million people visited the UAE’s Government Unified Digital Platform, U.AE, from the start of 2023 until the end of June.

According to the Telecommunications and Digital Government Regulatory Authority (TDRA), the jump in the average number of pages viewed was 3.52%, compared to the same period last year.

TDRA, in cooperation with the federal and local government bodies, works constantly on developing U.AE’s content to meet customers’ expectations.

Recently, TDRA launched the generative AI-supported version of UAE’s Government Unified Digital Platform, to provide an interactive environment that allows users to obtain information and government services in an interesting and interactive way, around the clock.

Mohammad Al Zarooni, TDRA Deputy Director General, said: “Since its launch, the Platform has strengthened its position as the first source of information and government services in the UAE. This success was not the result of a single effort, but rather the result of cooperation and the spirit of one team that includes all government entities, as each entity reviews the content relevant to it on the platform. Moreover, the process of development takes place in a spirit of harmony and shared purpose.”

He added: “This was reflected in the happiness of the platform’s customers, as the happiness level reached (90%). It was also reflected in some key indicators, including the Online Service Index and the Digital Participation Index. U.AE is the first destination of international assessors who measure the extent of the development of digital governments in the world. The UAE ranked first in the Arab region in Digital Government Development overall index, as well as in sub-indicators such as the OSI and the E-Participation Index.”

The upgraded version of U.AE uses generative AI algorithms to achieve live interaction between the user and the platform, while ensuring privacy by using UAE Pass to log in the platform.

When a user logs in and searches for information and services, he gets his needs in an individualized and accurate manner, thanks to the use of AI algorithms and UAE Pass, thus, he gets his needs quickly, without going through a long process of navigation between several options.

TDRA announced that most of the visits made by users were related to inquiries about entry permits, visas and their validity, unemployment insurance system, tourist visa, golden visa, Emirates ID, and other topics of interest to the general public.

Analytical figures indicate that the majority of visitors to the platform came from the UAE at a percentage of 55.52%, followed by India, then Saudi Arabia, Egypt, the US, the UK, Pakistan, Germany, Qatar, and Oman.

U.AE consists of five main sections, including the information and services section, the UAE section, the E-Participation section, the media section, and U-ask section. The information and services section addresses many topics such as work, investment, tourism, infrastructure and visa, in addition to a complete list of all government services in the country.

The second section covers the history of the UAE in different eras, as well as the plans and strategies of the UAE to foresee the future and achieve comprehensive development. This section also covers the country’s efforts to achieve the Sustainable Development Goals set by the United Nations.

The Digital Participation section lists the channels of communication with the UAE Government, as well as platforms for consultation, instant chat, and others. The recently added “U-ask” section aims to leverage AI algorithms to achieve live interaction between the user and the platform.

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