INSEAD Day 4 - 728x90

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Grandiose opens new hypermarket in Abu Dhabi

     

    • The hypermarket is the largest within the Grandiose chain

    • The new store has a section dedicated to local produce

     

    The UAE-based grocery retail chain Grandiose has opened its first hypermarket, a new format to the growing chain, in the heart of Abu Dhabi.

    The large format hypermarket located at Corniche Road is the largest within the chain and is one of the first stores of its size to provide customers with a sustainable shopping experience, eco-friendly options with a new look and feel to enhance the customer experience, a press release of the chain said.

    It also promotes local produce and has dedicated sections that emphasize such goods.

    Grandiose is a concept store that opened its doors in 2016, providing local and international grocery and ready-to-eat products with an emphasis on health, freshness and broad assortment including their lifestyle and dietary ranges.

    Hassan Al Hammadi, secretary-general of the UAE Boxing Federation and of the Gulf Organising Committee who attended the event said the UAE government and administration is very keen on fostering entrepreneurship in the country.

    “Its support, infrastructure and logistics facilitation have transformed the country into a magnet for entrepreneurs and business owners. Mr Ghassan’s success is the best proof of this,” he said.

    Ghassan Aboud is the chairman of the Ghassan Aboud Group, the parent company of Grandiose Supermarkets.

    Ghassan said he was honored to have Al Hammadi join them in the opening of the first hypermarket in the growing Grandiose chain.

    Grandiose has a long-standing commitment to sustainability. It is the first supermarket chain to eliminate single-use plastic bags replacing them with free paper bags at checkout counters. It also uses non-plastic cutlery and trolleys made from recycled plastic waste from the ocean.

    Olivier Latour, CEO of Grandiose Supermarkets, said the chain aims to serve local communities with the freshest and broadest assortment of local and international produce.

    The store offers a celebratory 20% off all items for four days from launch. Customers can place orders at www.grandiose.ae, app (Google Play / Appstore), via phone call or WhatsApp chat on the store number directly.