Dubai, UAE — Saudi Arabia’s tourism authority has launched a digital platform bringing together travel offers and tourism packages from more than 50 private-sector partners as part of its summer tourism campaign.
The platform, launched under the slogan “Offers Now and Later”, is designed to attract visitors from within the kingdom and across the Gulf region by providing a single portal for booking accommodation, flights, events and entertainment activities linked to the Saudi Summer 2026 programme.
The Saudi Tourism Authority said the initiative offers exclusive travel packages and promotions through partnerships with companies across the hospitality, aviation, travel, transportation and retail sectors.
The platform aims to simplify the visitor experience by allowing travellers to plan, book and manage different aspects of their trips through a single digital interface.
Tourism packages cover several of Saudi Arabia’s main summer destinations, including Riyadh, Jeddah, Asir, the Red Sea coast, Taif and Al-Baha, with offers tailored to different visitor segments.
The launch forms part of the broader Saudi Summer 2026 campaign, branded “Our Summer, Our Way”, which includes a series of events, festivals and seasonal activities across the kingdom.
Saudi Arabia has invested heavily in tourism as part of its Vision 2030 economic diversification strategy, seeking to increase the sector’s contribution to gross domestic product and reduce reliance on oil revenues.
