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Ten global firms launch the Alliance for Clean Air

The World Bank estimated that the cost of the health damage caused by air pollution amounts to $8.1 trillion a year. (Representational pic)
  • Ten companies are committing to measuring their air pollution footprint and creating clear, actionable plans to help deliver clean air
  •  In 2019, it was the fourth leading risk factor for early death worldwide, surpassed only by high blood pressure, tobacco use and poor diet

The first global corporate effort to tackle air pollution was launched today named the Alliance for Clean Air, bringing together leading businesses from around the world.

Ten companies are committing to measuring their air pollution footprint and creating clear, actionable plans to help deliver clean air.

In 2019, it was the fourth leading risk factor for early death worldwide, surpassed only by high blood pressure, tobacco use and poor diet.

Despite the stark health case for action, this global challenge is inadequately addressed compared to other climate issues. By joining the alliance, founding member companies are playing a pivotal role in bringing down emissions and cleaning up the air for everyone.

“Both the climate and health impacts of air pollution are creating a growing public health emergency which much be addressed,” said Børge Brende, President, World Economic Forum. “Today’s announcement of the Alliance for Clean Air shows an important step from the private sector and shows the importance of cross-sector collaboration in addressing this urgent global issue.”

Launched at COP26 by the World Economic Forum, in partnership with the Clean Air Fund, the alliance’s founding members include: Accenture, Bloomberg, Biogen, Google, GoTo, IKEA, Maersk, Mahindra Group, Siemens and Wipro.