Dubai, UAE – Australian cricket star David Warner along with Indian top Indian cricketer Harbhajan Singh will lead the marketing campaign of the Season 2 of the DP World International League T20, the tournament’s broadcast partner ZEE Entertainment Enterprise has revealed.
Warner is set to make his DP World ILT20 debut in Season 2, the southpaw will appear for the Dubai Capitals.
Positioned as the biggest challenge for the cricketers at the start of new year 2024, the campaign’s slogan will be “Koi Kasar Nahi Chhodenge (We will leave no slogan unturned).”
The league features a roster of the most celebrated international T20 cricketers. The 34-match tournament will be played at the three cricketing destinations – Abu Dhabi, Dubai and Sharjah.
The cricket stars who will participate include Warner, Dasun Shanaka, Rahmanullah Gurbaz, Sam Billings, Shaheen Shah Afridi, David Willey, Sunil Narine, Shadab Khan, Andre Russell, Alex Hales, Tom Curran, Rovman Powell, Shimron Hetmyer, James Vince, Ambati Rayudu, Corey Anderson, Dwayne Bravo, Kieron Pollard, Trent Boult, Chris Woakes and Martin Guptill.
Following the opener in Sharjah between Sharjah Warriors and the defending champions Gulf Giants, Dubai Capitals will play MI Emirates at the Dubai International Stadium on Saturday 20 January. Last year’s runner-up Desert Vipers will open their campaign against the Abu Dhabi Knight Riders on Saturday at the DIS.
Singh, meanwhile, has been signed as the DP World ILT20 Season 2 Ambassador. Singh will be part of tournament’s star-studded commentary panel and will also work with the league on a series of exciting events and campaigns in the leadup as well as during the month-long Season 2.
“We are delighted to have David Warner and Harbhajan Singh in our Season 2 ad film,” DP World ILT20 CEO David White said. “Warner is a fantastic cricketer and his passion for the game is well regarded around the world. Harbhajan is another great of the game, like Warner, Harbhajan has also made a big mark as a cricketer, commentator and an entertainer.”
David Warner said: “As I gear up for my debut in one of the world’s most competitive T20 leagues, it’s truly an honour to be the face of this season’s marketing campaign. This campaign distinctly captures the league’s unparalleled stature and the exciting live cricketing contest viewers will enjoy over the 34 matches. It underscores the individual effort required at the world stage, with each cricketer giving their ultimate best.”
“I am certain that the players will leave no stone unturned in their preparations ahead of the second season, as they strive to emerge victorious in the upcoming edition of the prestigious DP World ILT20,” he added.
Rahul Johri, president, Business, ZEE Entertainment Enterprises Limited (ZEEL) said: “We are delighted to have David Warner along with league’s ambassador and commentator Harbhajan Singh to kick off DP World ILT20 Season 2 marketing campaign.”
“With both David Warner and Harbhajan Singh seen in distinctive new avatars, the campaign film accentuates the fiercely competitive nature of DP World ILT20. At ZEE, through both linear television and streaming platform ZEE5, we aim to bring the excitement of the game to audiences like never before,” he added.
Cricket fans can watch the DP World ILT20 Season 2 on Zee’s most widely distributed and viewed 10 linear TV channels: &Pictures, &Pictures HD, Zee Cinema HD, Zee Anmol Cinema, Zee Zest, Zee Ganga, Zee Cinemalu HD, &Flix, &Flix HD and Zee Zest HD and on one of India’s leading OTT platforms – ZEE5.