- Dubai, UAE -- Omar Matar Al Mannaei, chief executive officer and chief marketing officer of Emirates Auction, has been named among Forbes Middle East’s “Middle East’s Most Influential Chief Marketing Officers 2026”, the company said on Sunday. The recognition honours Al Mannaei’s role in driving Emirates Auction’s digital transformation strategy...
GCC as the bridge in a fragmented global ad tech market
S4 Capital founder Martin Sorrell tells TRENDS digital dominance, AI disruption and consolidation are reshaping global advertising, urging agile, tech-first players to implement change decisively.The three types of big data that matter for CMOs
With a few exceptions, the bulk of brands to date have mostly leveraged big data for short-term purposes. For instance, companies have learnt how to manage their online reputation by creating social media command centers that can detect and react to consumer chatter in real time. They’ve also learnt to...



