Digital partnerships are increasingly becoming commonplace, and non-technology organizations are joining forces with the hottest digital start-ups to bring something new to the market. In the past year, we’ve seen the likes of Starbucks and Lyft join forces to increase value for current customers, attract new ones and reward drivers and partners. More recently, Fossil…

Sustainability is becoming a strategic differentiator for brands. If leveraged properly it can be transformational. Sustainability is the new mantra for strategic differentiation. The global brand and marketing industry is abuzz with brands implementing new sustainability initiatives. The Hershey Company, for instance, recently made new deforestation prevention commitments in its supply chain through a comprehensive…