DUBAI, UAE – Ford Middle East has posted a 63 percent rise in 2023 sales across the region over 2022, fueled by the Ford Territory, Ford Taurus, Ford F-150, Ford Explorer and other vehicles.
Ford Middle East said in a statement that the UAE recorded a 57 percent year-on-year increase in sales – more than double the industry’s average of 26 percent in this market.
The automaker said the success was driven by Ford’s remarkable growth in the highly competitive small SUV segment – which has 40-plus vehicles in the region – with the Ford Territory the segment’s second-best-selling vehicle in the Middle East in its first year of sale.
The UAE also witnessed strong demand for the Ford Taurus and Ford Explorer, in addition to the Lincoln Corsair, Lincoln Nautilus, and Lincoln Navigator.
“In many ways, 2023 was a milestone year for Ford in the Middle East,” said Ravi Ravichandran, President of Ford Middle East.
“This is not the result of one year, but the efforts made over two; we developed a strong strategy for our product offerings, working hand in glove with our distributor partners and taking care of our team, all of which contributed to our record sales across the region,” he said.
Ford Middle East also achieved a record year of growth in Saudi Arabia, where retail figures surged by 77 percent over 2022.