Riyadh, Saudi Arabia — Renowned luxury fashion designer Brunello Cucinelli shared his insights on building a global brand and the future of fashion with Saudi creatives and entrepreneurs during a special event hosted by the Cultural Development Fund (CDF) in AlUla.
The event, held in collaboration with the Fashion Commission, brought together beneficiaries from both organizations to foster knowledge exchange and support the growth of the Saudi cultural sector.
Cucinelli, known for his meticulously crafted cashmere pieces and commitment to sustainability, emphasized six key themes in his address. He shared his journey from an Italian village to international acclaim, highlighting the importance of craftsmanship, heritage, and innovation.
He emphasized the need to blend traditional techniques with modern design to create unique and authentic pieces. Cucinelli also discussed his commitment to environmental and social responsibility, highlighting the importance of ethical sourcing and sustainable practices.
The fashion icon emphasized the importance of giving back to the community and improving the lives of those involved in the production process. He stressed the value of cross-cultural collaborations and the importance of understanding and respecting different cultures.
He offered his vision for the future of the fashion industry, emphasizing the importance of creativity, sustainability, and ethical practices.
This event aligns with the CDF’s mission to support creatives and entrepreneurs in the cultural sector by providing access to global expertise and fostering an environment of innovation and collaboration.
Earlier this year, the CDF signed credit facility agreements worth over SAR30 million to support the growth of the Saudi fashion sector. This initiative aims to empower the industry, stimulate creativity, and generate diverse job opportunities in line with the goals of Saudi Vision 2030.
