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The company is also auditing vendors and supply chain for compliance with fair trade manufacturing and ethical practices
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It has teamed up with Dubai Carbon Center of Excellence
Virgin Mobile Middle East and Africa has pledged to deliver products and services that make a positive impact on society and environment, and in this regard will eliminate carbon footprint, single use plastic from SIM and recharge cards by the end of this year.
To achieve this goal, it has teamed up with Dubai Carbon Center of Excellence and reviewed its carbon usage practices across the business. The primary focus will be on implementing organizational processes to directly reduce the carbon footprint. Any remaining footprint that cannot be directly reduced will then be offset via GCC green investment projects specific to each market, and through internationally recognized reforestation projects.
The company is also auditing vendors and supply chain for compliance with fair trade manufacturing and ethical practices. To ensure that this initiative can remain more inclusive, Virgin Mobile Middle East and Africa is working on enabling its customers to participate in sustainability efforts to offset carbon. Since 2017, Virgin Mobile Middle East & Africa has already successfully eliminated over 50 tones of single use plastic across its operations in the Middle East.
Under this initiative, Virgin Mobile Middle East & Africa engaged with its SIM provider Workz Group and investigated options to reduce single-use plastic, particularly in SIM packs and recharge cards in line with the Virgin Group’s global commitment to improving sustainable practices across all their businesses.
Announcing the initiative, Erik Dudman Nielsen, Founder & Group Chief Executive Officer at Virgin Mobile Middle East & Africa, said: “As a digital trail blazer, our focus has always been to make mobile better, not just through our services but to drive positive social and environmental impact through everything we do. We believe in providing more choice for customers in the region and are looking forward to achieving the goals we have set for ourselves to provide a more sustainable choice for consumers in the Middle East.”