Ajman, UAE – The Arabian Travel Market 2024 (ATM) kicks off in Ajman from May 6 to May 9, celebrating the emirate’s cultural heritage, vibrant events, and array of tourism offerings.
“ATM 2024 marks a pivotal moment for Ajman as we unveil our commitment to Ajman Vision 2030,” Mahmood Khaleel Alhashmi, Director General of the Ajman Department of Tourism Development, said. “We are dedicated to showcasing Ajman’s vibrant culture, rich heritage, and unparalleled hospitality, aligning with our strategic goals for sustainable tourism development.”
“Our participation underscores our strong business perspective and commitment to providing exceptional tourism offerings that align with Ajman’s vision for 2030. Through building new partnerships, we aim to enhance our tourism sector and contribute significantly to the economic growth and cultural enrichment of Ajman,” he added.
Ajman has witnessed a surge in tourism, reflecting its growing appeal among domestic and international travelers. In 2023, October saw a 5% increase in tourism activity, accompanied by an 11% surge in the number of visitors. This led to a 5% rise in Revenue per Available Room (RevPAR), contributing to an overall 11% growth in Total Revenue Year Over Year (YOY).
International arrivals increased by 29% in 2023 compared to 2022, with international visitors constituting 60% of Ajman’s total arrivals. Young Adults (19-35) and Middle-Aged (36-55) travelers contributed to around 70% of total arrivals.
In Q1 2024, the positive trend continued with a 7% increase in total revenues compared to the same period in 2023. There was also a 3% rise in occupancy rates and a notable 9% upsurge in the total number of visitors. Additionally, the average Length of Stay (LOS) increased by 5%.
Leisure remains the primary reason for visiting Ajman, representing around 70% of total arrivals. Source markets display a diverse landscape, with GCC countries, the Russian Federation, India, the UK, and Egypt featuring prominently among the top international feeder markets.
The Ajman Department of Tourism Development (ADTD) is collaborating with partners and co-exhibitors at ATM 2024, including Ajman Saray – A Luxury Collection Resort, The Oberoi Beach Resort Al Zorah, Radisson Blu Hotel, Fairmont Ajman, and others.
“We are proud to collaborate with our partners, showcasing a collective commitment to offering world-class hospitality and experiences,” said a spokesperson from ADTD.
Ajman offers a diverse range of accommodation options, with 52 hotel establishments offering a combined 4,315 rooms across various categories. From luxurious 5-star resorts like Bahi Ajman Palace and Ajman Saray Hotel to convenient hotel apartments and furnished accommodations, Ajman caters to diverse preferences, ensuring a seamless and enjoyable experience for all visitors.