Dubai, UAE — Dubai Corporation for Tourism and Commerce Marketing (DCTCM) has confirmed that 25 percent of visitors to Dubai are repeat visitors, reflecting their satisfaction with the experience the city has to offer.
Speaking at a keynote session on the second day of the Dubai AI and Web 3 Festival, Issam Kazim, CEO of the Foundation, said: “A quarter of visitors who come to Dubai return again within 12 months, which is proof that visitors are happy with what we offer them, noting that Dubai is always quick to adapt to changes and always strives to be at the forefront of global trends.
He explained that there are huge initiatives launched recently that emphasize the great interest in artificial intelligence (AI) and its impact on tourism.
He added that the use of artificial intelligence can remove daily routine tasks and allow individuals to focus on the most important work.
He said that when computers were first introduced, people were afraid of losing their jobs, but over time, it turned out that technology is used to save time and focus on the most important tasks, and this is what we see today with artificial intelligence, noting that Dubai Tourism encourages the team to exploit artificial intelligence in their daily work from day one.
Explaining how AI can improve a visitor’s experience since arriving in the city, Kazim said that we can now use technologies such as facial recognition at airports to make the entry experience smoother, as well as offer personalized experiences to each visitor based on their preferences and behavior.
“Thanks to cutting-edge technology, we can now optimize marketing messages and advertising campaigns based on the data and analytics provided by artificial intelligence, making us able to communicate with tourists better and more effectively.”
“We no longer need to flood visitors with information that may not be relevant to them, instead, we can offer personalized and personalized experiences for each visitor, we know exactly what attracts the interest of a potential tourist, and we help them discover Dubai in a way that suits their personal interests,” he said.
Kazim stressed that this personal experience strengthens the relationship of visitors with Dubai, where families and individuals alike can enjoy unique and diverse experiences, tailored to their different interests.