Dubai, UAE — SURJ Sports Investment Co, owned by Saudi Arabia’s Public Investment Fund (PIF), has launched a joint venture with Live Nation and Oak View Group to develop sports venue management and commercial operations across the Kingdom.
The new company, named radia, will provide services spanning venue planning, development oversight, operations and commercialisation for Saudi Arabia’s expanding portfolio of stadiums, arenas and sports precincts.
SURJ said the venture would combine local expertise with international experience to improve venue operations, fan engagement and digital capabilities while supporting sustainable infrastructure.
Xavier Campbell was appointed chief executive officer and will lead the company’s market launch and long-term growth strategy.
