Emirates Steel recorded a nearly 50 percent increase over the past two years in the number of its export markets in Europe, America, Asia, the Middle East and North Africa.
Emirates Steel exported its products to 56 countries in 2021 in comparison to 38 countries in 2019.
The expansion is part of company’s strategy to diversify its sources of revenue through its marketing channels and improve its agility.
It also involves enhancing the competitiveness of UAE products under the brand identity of ‘Made in the Emirates’.
Emirates Steel’s exports represented 45 percent of its total sales volumes in 2021, with the balance sold within the UAE, where the company maintains a 60 percent market share.
Emirates Steel has a capacity of 3.5 million tonnes per annum, which is enough to meet the domestic market’s high-quality rebar, wire rod, heavy sections and sheet pile.
This allows Emirates Steel to contribute to the UAE’s sustainable industrial development and economic diversification by boosting its exports.
Emirate Steel’s expansion strategy is aligned with the National Strategy for Industry and Advanced Technology’ Operation 300bn’.
It aims to increase the industrial sector contributions to the country’s GDP from AED133 billion ($36.21 billion) to AED300 billion ($81.68 billion) by 2031.
Emirates Steel is the largest producer of heavy and jumbo sections and the only producer of hot-rolled sheet piles in the region.
Additionally, it is the fourth steelmaker in the world to receive the ASME accreditation to produce nuclear grade rebar.
Emirates Steel is also a member of the recently-issued Worldsteel Sustainability Charter and a member of the Worldsteel Climate Action Program.
