INSEAD Day 4 - 728x90

Google to invest $6.4bn

The investment is its biggest-ever in Germany.

Pfizer poised to buy Metsera

The pharma giant improved its offer to $10bn.

Ozempic maker lowers outlook

The company posted tepid Q3 results.

Kimberly-Clark to buy Kenvue

The deal is valued at $48.7 billion.

BYD Q3 profit down 33%

This was a 33% year-on-year decrease.

Middle East’s sports path to boosting tourism

  • Doha and Riyadh have been selected to host the upcoming editions of the Asian Games---Doha in 2030 and Riyadh in 2034.
  • The mountain resort of Trojene, which is being developed in Saudi Arabia's futuristic Neom city, will host the 2029 Asian Winter Games.

Dubai, UAE—The Qatar football World Cup us set to cement the position of Middle East, especially the Arabian Gulf region, as a global sporting hub. The GCC region has especially been focusing on sports, hosting some of biggest events in gold, motorsports, horse racing and cricket. Doha and Riyadh have been selected to host the upcoming editions of the Asian Games—Doha in 2030 and Riyadh in 2034. Doha had hosted the games in 2006. The mountain resort of Trojene, which is being developed in Saudi Arabia’s futuristic Neom city, will host the 2029 Asian Winter Games. Investment in sports is also driven toward boosting the tourism in the region as it diversifies economy away from oil, explains TRENDS.