The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) will announce its summer campaign at Arabian Travel Market (ATM), alongside a series of new initiatives and global partnerships.
Sharing the best of Abu Dhabi with the world, travel partners and some surprise guests, DCT Abu Dhabi will showcase itself as the destination holiday spot for 2022.
As global tourism rebounds and the Middle East rises in popularity, Abu Dhabi’s new campaign will put every traveler’s passion points front and center.
It showcases the diverse range of unique and memorable experiences that await visitors during the summer months – historically a quieter travel season for the region.
Located in Hall 2 at Dubai World Trade Centre, Visit Abu Dhabi, alongside its key trade and tourism partners, will take guests on journey of the top sites and attractions to be found in the capital.
Abu Dhabi will be brought to life through on-stand activations, enabling guests to discover the capital for themselves.
Visitors will be treated to live performances from the City of Music, the creative craftsmanship of Emirati artisans at the House of Artisans zone, traditional Arabic coffee in the Bait Al Gahwa zone.
Further, they can even virtually ride the fastest rollercoaster in the world, courtesy of Ferrari World Abu Dhabi.
