INSEAD Day 4 - 728x90

Samsung biggest chip investor

The tech giant invested nearly $59.2bn in 2025.

flynas to set up new hub

Five destinations in first phase of operations.

AD Ports Group acquires CLI

CLI is Brazilian agri-bulk terminal operator.

$1.59bn Makkah project awarded

A consortium will develop two districts in the Holy City.

2PointZero posts profit surge

Growth driven by merger consolidation.

AlUla will become top tourist destination: French ambassador

47 out of 63 countries with available data reported a return to pre-pandemic earnings,
  • He also expressed admiration of what he saw during his third visit to AlUla this year, referring to its nature and developments
  • The ambassador noted that the two countries cooperate in the field of agriculture and environment employing innovative techniques and methods to face the climate change

Ludovic Pouille, French ambassador to Saudi Arabia, believes that AlUla Governorate will become one of the top international tourist destinations due to its natural components and diversified history and antiquities dating back to thousands of years.

He also expressed admiration of what he saw during his third visit to AlUla this year, referring to its stunning nature and the accelerating developments in AlUla under the ambitious Saudi Vision 2030.

The ambassador pointed to the French partnerships in Saudi Arabia, especially with the Royal Commission for Al-Ula, saying: “We work together to explore this magnificent place of old history with the aim of supporting development in the governorate in all fields. We have work on ancient monuments in addition to the infrastructure that was signed recently during the Future Investment Initiative in Riyadh between the Royal Commission for AlUla and French companies Egis, Assystem, Setec, which includes developing the infrastructure of water, electricity and energy.”

The ambassador noted that the two countries cooperate in the field of agriculture and environment employing innovative techniques and methods to face the climate change.

He also stressed that what the Saudis and French are doing here will be useful for AlUla, the region and the entire world for its being a strategic global partnership between the Kingdom of Saudi Arabia and the Republic of France, voicing his pride in being an ambassador of his country to be able to support this partnership.