AlUla signs pact with Six Senses

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Saudi Arabia is developing Al-Ula as a mega tourism destination. (SPA)
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  • Luxury hotel Six Senses AlUla will span across 1,200,000 square meters and will be built within a natural oasis adorned with lush palm groves.
  • It will feature 100 guest villas and 25 residences, which will be designed to seamlessly integrate with AlUla's breathtaking natural landscape.

AlUla, Saudi Arabia – PIF-owned AlUla Development Company has signed a hotel management agreement with Six Senses – a luxury resort, spa and hotel operator – to open Six Senses AlUla in Saudi Arabia in 2027.

Luxury hotel Six Senses AlUla will span across 1,200,000 square meters and will be built within a natural oasis adorned with lush palm groves, embraced by dramatic red-sandstone cliffs.

It will feature 100 guest villas and 25 residences, which will be designed to seamlessly integrate with AlUla’s breathtaking natural landscape.

The agreement was signed by Fabien Toscano, Chief Executive Officer of AlUla Development Company, and Neil Jacobs, Chief Executive Officer of Six Senses, and in the presence of AlUla Development Company Managing Director Naif AlHamdan during a ceremony at Maraya – Guinness World Record holder of being the world’s largest mirrored building – located in AlUla.

Naif AlHamdan, Managing Director of AlUla Development Company commented that the agreement represents the company’s commitment to increase luxury hospitality offerings in one of the most ancient archaeological sites, adding: “We are working to enrich the hospitality offerings and experiences in AlUla so that we can enable visitors to explore its rich history amidst its natural picturesque setting.”

Fabien Toscano, Chief Executive Officer of AlUla Development Company, commented on the partnership, “We are excited to join hands with Six Senses to open a one-of-a-kind luxury hotel in AlUla. The venture aligns with our commitment to elevating the hospitality offering in AlUla and marks another significant stride in our pursuit of sustainable development, contributing to the economic diversification and transformation of Saudi Arabia in line with Vision 2030.”

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