DUBAI: Aramex, a Dubai-listed logistics company, said on Tuesday announced a restructuring of the core business by splitting it in two to focus on B2B and B2C customer segments separately.
The company said the move was made to stay ahead of the competition in the changing industry. While Aramex Express will handle the business-to-consumer (B2C) operations, Aramex Logistics will serve the business-to-business (B2B) segment.
Aramex’s has also created a new regional structure composed of the Americas; Europe; Sub-Saharan Africa; Middle East, North Africa and Turkey (MENAT); GCC; South Asia and North Asia and Oceana.
Each region will be led by a Regional Vice President and will have dedicated Commercial and Operations teams focused on growing Aramex’s local footprint and driving commercial opportunities and customer-centric innovations.
Each region will report to Andy Van der Velde, who has been appointed President. Aramex has also appointed Dr. Johannes Distler as Chief Strategy Officer, a newly created role, with the purpose of ensuring the development and execution of Aramex’s corporate strategy as well as the group’s international expansion and M&A agenda.
As part of the restructuring, the company announced that Mohammad Alkhas will be the COO for Aramex Logistics and Alaa Saoudi as COO for Aramex Express.
CEO Othman Aljeda said the company will be targeting “aggressive growth” in its logistic businesses.
“The global transportation and logistics industry is undergoing a fundamental shift, driven predominantly by the boom in e-commerce, supply chain disruptions, customers’ increasingly discerning expectations and the turbo speed of digitization,” said Aljeda in a statement.