CNN, IMI partner to launch CNN Business Arabic

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CNN Business Arabic will be a complementary platform to CNN Arabic, which is now in its 20th year.
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  • The news channel will combine the digital first knowledge within the IMI group with the brand recognition and newsgathering capabilities of CNN
  • The channel will join a network of ten existing CNN-branded partners which operate under license in countries around the world

International Media Investments (IMI) and CNN International Commercial (CNNIC) have signed an agreement to launch CNN Business Arabic, a dedicated digital business platform from the MENA region for Arabic speakers all over the world, which will be launched in fourth quarter of 2022.

CNN Business Arabic will provide business, finance and economic content for Arabic speakers.. It will focus on global and regional economic news, analysis and reporting on business, company news, industry, technology and markets.

 CNN Business Arabic will benefit from a transformation of IMI’s Al Roeya news, and will leverage on Al Roeya’s experience and track record in providing audiences with digital business, finance and economic news. 

The move is part of IMI’s investment plan to deliver digital first products and content.

Through the partnership with CNN, CNN Business Arabic will benefit from access to newsgathering capabilities and content from across the CNN Worldwide portfolio. The new leading business platform will also have access to talent and ongoing training and consultation.

“There are estimated to be over 430 million Arabs in the world yet there are very few  dedicated quality Arabic business news platforms in the MENA region,”. Nart Bouran, CEO, International Media Investments said. 

The recent Arab Youth Survey reveals that 79 percent of Arab Nationals between the ages of 18-24 get their news from social media. 

Given the importance of business news to interpret and analyze economic facts and how they impact the world economy, it is fundamental that we create a fact based, dedicated quality business news source for the MENA region and the Arabic speaking population. 

CNN Business Arabic will be a powerful partnership combining the digital first knowledge within the IMI group with the brand recognition and newsgathering capabilities of CNN.

“CNN has a long history of working with partners around the world to increase the access that audiences have to CNN’s unique brand of news and information,” Phil Nelson, Chief Operating Officer, CNN International Commercial, said. “The creation of CNN Business Arabic will be an important development that complements our existing CNN Arabic offering and increases our digital footprint amongst people who speak one of the world’s most widespread languages. We look forward to working with IMI to make this a reality.”

CNN Business Arabic will join a network of ten existing CNN-branded partners which operate under license in countries around the world including Brazil, Japan, Portugal, Philippines and Turkey. CNN Business Arabic will be a complementary platform to CNN Arabic, which is owned and operated by CNN and is now in its 20th year.

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