DUBAI, UAE – Dubai’s Department of Economy and Tourism (DET) is likely to display the diversity of the Emirate’s destination, offering sustainability platforms and highlighting new initiatives designed to boost the tourism industry during the 30th edition of Arabian Travel Market(ATM), local media reports said.
This year’s ATM, from May 1-4 at the Dubai World Trade Center, will focus on responsible tourism during the UAE’s Year of Sustainability with the event hosted under the theme ‘Working towards Net Zero’.
During the event, DET will highlight how the city’s tourism industry is supporting the journey towards achieving the UAE’s Net Zero 2050, a strategic initiative with the ultimate goal of achieving net zero emissions by 2050, whilst further stimulating the positive tourism growth trajectory.
Over 122 partners and representatives from government entities, hotels, destination management companies and tour operators will join DET at an expanded Dubai stand at ATM 2023 to welcome and interact with visitors to the region’s leading travel event.
During ATM 2023, DET will highlight the achievements of the Dubai Sustainable Tourism (DST) initiative including Dubai Can, a sustainability campaign that encourages people to turn the tide on plastic and inspire mass action to actively reduce the use of single-use plastic bottles.
It has successfully reduced the use of an equivalent of over 7 million 500 ml single-use plastic water bottles within a year since its launch in February 2022.
In addition, plastic will not be present on the Dubai stand during the show, as part of the city’s commitment to sustainability.
During the event, DET will showcase cuisine from Emirati businesses and local, homegrown brands whilst ensuring that all giveaways are sustainable.
This year, DET will be organizing the biggest ATM Hosted Buyers Program which will run until May 4, showcasing Dubai’s hospitality and offering.
This year’s event is set to attract a record participation of 450 buyers from 31 different markets and countries, representing all continents around the globe.