Dubai Future Foundation (DFF) has announced the launch of a new, first-of-its-kind initiative in the region to encourage and support tech start-ups to participate in a special challenge.
The challenge is to utilize the latest technologies and innovations and contribute to the development of a quality and innovative experience for luxury brand customers.
It is part of the Future of Luxury Retail start-up incubation program, organized by Dubai Future Accelerators, an initiative by the DFF.
The program is in collaboration with Richemont Middle East, India and Africa.
It provides global entrepreneurs and start-ups the opportunity to showcase their ideas and innovative solutions to advance the retail sector.
The innovative solutions will be developed as part of the Future of Luxury Retail challenge by participating start-ups at Area 2071.
It is the innovation ecosystem in Dubai that aims to bring together the world’s brightest minds.
The challenge aims to redesign the luxury customer experience and help Richemont utilize modern technologies to analyze data.
It also includes study customer behavior and engagement, and enhance communication through traditional digital channels using innovative methods.