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‘Digital transformation levels the playing field for GCC small businesses’

Digital transformation empowers GCC entrepreneurs with innovation, adaptability, and global market access.
  • GCC entrepreneurs benefit from reduced operational costs and enhanced productivity through digital technologies like automation, AI, and data analytics, says Sagar
  • Women entrepreneurs in the GCC face unique challenges but show remarkable resilience and determination to succeed in business, he adds

In the ever-evolving landscape of entrepreneurship within the GCC, digital transformation has emerged as a game-changer, reshaping how businesses operate and grow. To delve deeper into this transformative journey and its impact on entrepreneurship, we had the pleasure of interviewing Jigar Sagar, an influential figure in the GCC’s entrepreneurial ecosystem.

With a keen eye on the region’s dynamic business environment, Sagar provides invaluable insights into the challenges, opportunities, and trends that define the entrepreneurial landscape today.

In our conversation, Sagar emphasized the profound effects of digital transformation on entrepreneurship in the GCC. He shared how it has leveled the playing field, enabling SMEs to compete with larger corporations and paving the way for innovation, job creation, and economic growth. Sagar highlighted the critical role of digital technologies in reducing operational costs and enhancing productivity, which has been instrumental in helping entrepreneurs improve their profit margins and stay competitive.

However, Sagar also acknowledged the challenges that come with this digital evolution. Entrepreneurs must constantly adapt to the rapidly changing technological landscape, invest in digital skills development, and ensure the security and privacy of their digital assets. Despite these hurdles, the benefits far outweigh the challenges, making digital transformation a cornerstone of entrepreneurial success in the GCC.

Sagar also touched upon the unique opportunities and risks faced by entrepreneurs in the region. He stressed the importance of adaptability and innovation in overcoming challenges such as economic uncertainties and cultural barriers. By leveraging the region’s untapped markets, growing middle class, and supportive business ecosystem, entrepreneurs can seize opportunities to build successful ventures.

Sagar offers practical advice for aspiring entrepreneurs, emphasizing the importance of identifying market needs, building the right team, securing funding, and establishing robust business systems. He also sheds light on the differences and challenges faced by women entrepreneurs and expat entrepreneurs, highlighting the importance of support systems and understanding local nuances.

In this interview, we explore the intricacies of entrepreneurship in the GCC through the lens of Jigar Sagar, and gain valuable insights that can inspire and guide current and future entrepreneurs in this vibrant region.

How has digital transformation impacted entrepreneurship in the GCC?

I’m convinced that the overall impact of digital transformation on entrepreneurship in the GCC has been overwhelmingly positive. It has leveled the playing field, allowing SMEs to compete with larger corporations and creating new avenues for innovation, job creation, and economic growth.

Access to global markets through e-commerce platforms has opened up a world of possibilities, allowing businesses to tap into a vast pool of suppliers and customers from around the globe. This has been instrumental in helping startups scale their operations more quickly and cost-effectively than ever before.

I’ve also noticed that digital technologies have significantly reduced the cost of goods sold for entrepreneurs by streamlining various business processes. Automation, AI, and data analytics have optimized resources, minimized waste, and boosted productivity, which I believe has been crucial in helping entrepreneurs improve their profit margins and stay competitive in today’s market.

Cloud computing, mobile applications, and digital payment systems have been incredibly empowering for entrepreneurs, providing flexible, scalable, and secure solutions that allow businesses to be managed remotely. I feel this has fostered a culture of innovation and collaboration.

However, it’s important to acknowledge that the digital transformation journey comes with its own set of challenges. I’ve observed that entrepreneurs need to constantly adapt to the rapidly changing technological landscape, invest in digital skills development, and ensure the security and privacy of their digital assets. 

What are the main challenges for entrepreneurs in the GCC? What are the opportunities?

One of the main risks we face is the uncertainty in the global economic outlook. Economic downturns or shifts in international trade policies can significantly impact our businesses, especially those relying on imports or exports. Cultural barriers can sometimes pose challenges, particularly when trying to expand into new markets within the region. Each country has its unique business customs, regulations, and consumer preferences, which entrepreneurs must navigate carefully to succeed.

I firmly believe that the GCC presents a wealth of opportunities for entrepreneurs. The MENA market, for instance, remains largely untapped, with a growing middle class and increasing demand for innovative products and services. I see this as a fantastic chance for entrepreneurs to cater to these emerging needs and build successful businesses. Moreover, the GCC region, particularly Dubai, has established itself as a global innovation hub. I’ve witnessed firsthand how access to state-of-the-art technology, world-class infrastructure, and a supportive business ecosystem can fuel entrepreneurial growth.

The key to overcoming challenges and seizing opportunities in the GCC lies in adaptability and innovation. Entrepreneurs who can quickly adapt to changing market conditions, leverage technology to their advantage, and continuously innovate their offerings will be best positioned to succeed.

What are the Top 5 things an entrepreneur needs to keep in mind before starting business? 

First and foremost, it’s essential to clearly identify the problem you’re trying to solve. The most successful businesses are those that address a genuine pain point or unmet need in the market. 

Secondly, you need to have a solid plan for how you’re going to provide that solution. I’ve seen too many entrepreneurs fall in love with an idea without thinking through the practicalities of bringing it to life. Consider what products or services you’ll offer, how you’ll deliver them, and what makes your approach unique or better than existing alternatives.

Thirdly, I can’t stress enough the importance of having the right team in place. Starting a business is a team sport, and you’ll need a diverse set of skills and expertise to succeed. It’s crucial to honestly assess your strengths and weaknesses and surround yourself with people who compliment your skills and share your vision. If there are gaps in your team’s capabilities, have a plan for how you’ll fill them, whether through hiring, partnering, or outsourcing.

Jigar Sagar.

Fourthly, you need to have a realistic understanding of the funding required to get your business off the ground and sustain it through the early stages. I’ve seen many entrepreneurs underestimate the costs involved or run out of cash before they can gain traction. Consider how much money you’ll need for product development, marketing, salaries, and other overheads. Explore different funding options, such as bootstrapping, investors, or loans, and have a clear plan for how you’ll allocate and manage those funds.

Finally, I believe that having the right systems and processes in place from the start can set your business up for success. This includes everything from your legal structure and accounting practices to your customer relationship management and project management tools. Invest time in setting up robust and scalable systems early on to avoid costly mistakes and inefficiencies down the line.

How are women entrepreneurs different from men? Any insights from the region?

Women and men are fundamentally the same when it comes to their abilities, skills, and potential to succeed in business. What sets them apart, however, is the societal expectations and challenges they face.

Women entrepreneurs may find it more challenging to build professional networks compared to their male counterparts. This can make it harder for women to connect with potential partners, investors, or mentors, which are crucial for gathering talent, funding, and support for their ventures.

Despite challenges, women entrepreneurs are often more driven and determined to succeed. They have the resilience to prove society wrong and show that they are just as capable as men in building thriving businesses.

I believe that as more women enter the entrepreneurial space and break down barriers, they are paving the way for future generations of women entrepreneurs in the region. Moreover, governments and private organizations in the GCC are increasingly recognizing the importance of supporting women entrepreneurs. I’ve seen a growing number of initiatives, designed to help women start and scale their businesses. 

What are the unique hurdles for an expat entrepreneur as compared to a citizen-led startup? Is funding easier for Gulf citizens?

Cultural and language barriers can make it more challenging to build trust and rapport with local stakeholders. Investing time in understanding and adapting to cultural nuances is crucial for success. Expat entrepreneurs may also encounter legal and regulatory barriers, particularly in business activities reserved for citizens or requiring local partnerships. 

Regarding funding, citizen-led startups often have an advantage. GCC governments offer funding programs, subsidies, and loans specifically for citizens to encourage entrepreneurship. However, the funding gap between expat and citizen-led startups is gradually closing as more private investors and incubators emerge, willing to back promising ventures regardless of the founder’s nationality.

Despite several start-up zones, diligent Venture Capital and Private Equity firms, and banks’ entrepreneurship programs, the number of unicorn companies in the GCC remains low. What are the potential reasons?

Building a unicorn takes time, and the impact of recent initiatives will take a while to create a widespread entrepreneurial culture. However, I believe the limited risk appetite among investors and entrepreneurs is a significant hurdle. The fear of failure and stigma associated with it can deter potential founders from pursuing bold ideas. Additionally, regulations around bankruptcy and fundraising can make it challenging for startups to bounce back or access necessary capital.

There is also a need for greater education and awareness about what it takes to create a unicorn. Many aspiring entrepreneurs lack the practical knowledge and skills to build and lead a high-growth startup. Mentorship, training, and resources from experienced entrepreneurs are crucial.

The limited size of the GCC market compared to larger economies may require startups to expand globally earlier to achieve unicorn-level growth and valuations. This demands a global mindset and adaptability from founders.

Despite these challenges, I’m optimistic about the future of unicorns in the GCC. As the ecosystem matures and more successes emerge, we’ll likely see a shift in mindset and risk appetite. The key lies in creating a supportive regulatory environment, providing targeted education and mentorship, and fostering collaboration between stakeholders.

Most GCC governments support business funding programs for their citizens. What are the good avenues to raise funds for start-up owners who are not citizens?

Approaching venture capital (VC) firms, angel investors, and family offices is a promising route. Many of these investors actively seek promising startups, regardless of the founder’s nationality, attracted by the GCC’s growing market.

Cross-border investment opportunities are another option. The GCC’s strategic location and strong trade ties make it attractive for international investors. Participating in global startup events, pitching competitions, and online fundraising platforms can help connect with investors beyond the region.

Startup incubators and accelerators provide valuable resources, offering seed funding, mentorship, training, and access to investor networks. Joining a well-respected program can lend credibility and make it easier to attract additional funding.

What are the major trends in the region when it comes to entrepreneurship? How will this sector shape up in 2024?

Sustainability is a prominent trend, with many entrepreneurs building startups that prioritize eco-friendly solutions. Sustainability-driven ventures are gaining traction and attracting investor interest.

The rise of fintech is another significant trend, driven by the GCC’s evolving digital infrastructure and push for financial inclusion. Innovative solutions in digital payments, mobile banking, crowdfunding, and blockchain-based financial services are surging.

Regulations and policy overhauls are emerging as a trend, with governments creating a more startup-friendly environment to foster innovation and economic diversification. Reforms aimed at simplifying business registration, easing access to funding, and providing incentives for entrepreneurs will play a crucial role in shaping the ecosystem. Healthcare innovation is another trend that has significant potential.

With growing global awareness of the region’s opportunities, a massive increase in new startups is expected. The combination of a young, tech-savvy population, supportive policies, and a growing appetite for innovation sets the stage for a thriving ecosystem.

In your opinion, what sectors or industries show the most promise for the entrepreneurs in the GCC right now?

I believe that technology platforms, healthcare, and sustainability are the three most promising sectors for startups in the region.

What advice would you give to aspiring entrepreneurs looking to start a business in the GCC?

My advice to aspiring entrepreneurs in the GCC would be to first gain a deep understanding of the local market dynamics, cultural nuances, consumer preferences, and business practices. Research the regulatory landscape, laws, policies, and procedures that apply to your business sector. Focus on creating a product or service that solves a problem or meets a market need, and validate your ideas through thorough research and customer feedback. Seek mentorship and support from experienced entrepreneurs, industry experts, and startup ecosystems in the region. It’s really important that you embrace speed and agility in your entrepreneurial journey, making quick decisions, testing assumptions, and being prepared to pivot when necessary. Don’t be afraid to fail fast and learn from your mistakes.