EFG Hermes, the first universal bank in Egypt and the leading investment bank in Frontier Emerging Markets (FEM), has launched an advanced version of its flagship “EFG Hermes One” trading platform.
EFG Hermes said the new application will feature a wider range of brokerage services, a fully digitized on-boarding process, a digital payment gateway and more – all through the new and improved user interface.
The EFG Hermes One application will also allow new and veteran investors to tap into a wealth of investment knowledge, execute informed trades, and monitor their portfolios in real time – all through a simpler, user-friendly interface.
The app now also features a digital payment integration system powered by PayTabs Egypt, enabling users to process payments simply and efficiently. Moreover, EFG Hermes One users can utilize the application’s new ‘Learn’ tab, a knowledge hub where they can access unparalleled investor intelligence from EFG Hermes Research to boost their trading knowledge.
Sameh Assran, Deputy Head of Brokerage & Co-Head of Egypt Brokerage at EFG Hermes, said: “The launch of the all-new EFG Hermes One app comes at a critical juncture in the Egyptian capital market story as equity market retail activity picks up.”
“The novel platform is proof-positive of our determination to offer unmatched digital brokerage accessibility to our clients and our desire to continue unlocking further retail participation. By tapping into the synergies inherent in our business model, we hope to showcase the EFG Hermes One as a one-stop-shop brokerage solution and, in turn, continue to maintain our position at the helm of the Egyptian fintech space,” he added.
The users will have access to the EFG Hermes One Virtual Simulator, allowing them to simulate the trading experience on the application and build their knowledge and skills prior to executing real trades.
EFG Hermes Brokerage continued to outperform in 3Q2021, with revenues up 23% Y-o-Y to EGP 229 million on higher revenues reported by Egypt operations, followed by Kuwait, and the Structured Product Desk.
EFG Hermes Brokerage’s total executions reached $14.7 billion in Q3, which reflect Mena and frontier market executions, structured products, and fixed income.