UAE’s biggest telecom operator Etisalat will now be called as e& after its rebranding on Wednesday, which was launched by Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Presidential Affairs.
The rebranding comes as the group seeks to become a global technology and investment conglomerate.
Mansour said, “The transformation of e& from a telecom company founded more than four decades ago in the UAE into a global influence in digitalization highlights its role in upholding the UAE’s sustainable economic development and diversification plans.”
“We commend e& for being the national champion that steers its global digitalization leadership through pioneering advanced technologies, advancing ICT infrastructures, and fuelling geographic expansions while unlocking value.”
Abu-Dhabi based Etisalat was founded in 1976 and it has operations in the MENA region and Asia, serving more than 156 million customers. The telecom giant reported a net profit of $2.5bn, a rise of 3 percent from the previous year.
The company said it ranked first in the Forbes MENA Top 10 most valuable listed companies in the UAE. The Group was also named the strongest telecoms brand in the world.