Customers of ADNOC Distribution, the UAE’s largest fuel and convenience retailer, have redeemed more than 1 billion ADNOC Rewards points in a single calendar month. The milestone marks the latest achievement of the loyalty program; the first of its kind to launch in the UAE in November 2019.
ADNOC Rewards has delivered tailored offers to suit customer habits and needs; introducing a strong partnership program with 83 affiliates including Etihad Guest and Etisalat Smiles by the end of Q1 2022. Rewards members earn points on every dirham they spend, redeemable against purchases made at ADNOC Oasis and ADNOC stations, including fuel purchases, resulting in over 1.3 million customers now enrolled in the program by end of Q1 2022.
Over the past three years, smart algorithms have allowed ADNOC Distribution to clearly map its ADNOC Rewards’ customers into unique segments based on their habits by utilizing advanced analytical tools, including ADNOC Distribution’s CRM system resulting in greater program enrollments.