Saudi Arabia is spending big on golf and transforming the sport forever

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Liv Golf series has been bankrolled by the PIF to the tune of $2 billion.
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  • American stars Bryson DeChambeau, Dustin Johnson and Phil Mickelson each reportedly received more than $100m to defect to LIV Golf.
  • The first LIV Golf Invitational Series event started on 9 June 2022 at the Centurion Club near London, England. The Invitational Series is to become the LIV Golf League in 2023.

LIV Golf is a professional golf tour financed by the Public Investment Fund, the sovereign wealth fund of Saudi Arabia. The first LIV Golf Invitational Series event started on 9 June 2022. Since then, the world of Golf has been upended. American stars Bryson DeChambeau, Dustin Johnson and Phil Mickelson each reportedly received more than $100m to defect to LIV Golf. TRENDS takes a look at the how the kingdom is spending big on golf.

 

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