Saudi Broadcasting Authority signs agreements with global media firms

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The FOMEX was held alongside the 22nd Arab Radio and TV Festival. (SBA)
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  • The agreements were signed at the Future of Media Exhibition (FOMEX), which was hosted in Riyadh alongside the 22nd Arab Radio and TV Festival.
  • The Arab Radio and TV Festival was for the first time held outside Tunisia since its inception in 1981.

Riyadh, Saudi Arabia— The Saudi Broadcasting Authority (SBA) and three international companies with expertise in the technological and media sectors have signed several agreements at the Future of Media Exhibition (FOMEX), which was hosted in Riyadh alongside the 22nd Arab Radio and TV Festival.

Mohammed Fahd Al-Harthi, CEO of SBA, signed the agreements with the representatives of the media companies. These partnerships seek to work together while also offering advertising solutions in the data center, digital media services, media cloud, and software content fund.

Al-Harthi emphasized the strategic importance of the SBA’s digital transformation project and the significance of these relationships in leveraging the expertise of the top companies in the industry.

The Arab Radio and TV Festival was for the first time held outside Tunisia since its inception in 1981. The event was attended by nearly 15,000 people, including 1,000 media professionals from around the world, and 200 production companies representing the most important regional and international media organizations.

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