The Saudi Food and Drug Authority (SFDA) and the Saudi Broadcasting Authority (SBA) signed on Wednesday a memorandum of cooperation (MoC) to create and publish specialized and professional media content on health and food.
The MOC was signed by SFDA’s CEO, Dr. Hisham bin Saad Aljadhey, and the CEO of SBA, Mohammad bin Fahad Al-Harthi.
The MoC aims to create joint media sponsorship opportunities that serve both sides, and to establish specialized media publications, in addition to covering, transferring and managing events, media centers and local SFDA events.
The MoC includes holding joint training programs to develop human resources in related fields, exchanging experiences, transferring knowledge, and benefiting from the facilities of both sides to create television programs and visual productions.
The areas of cooperation include educating consumers on the safe use of cosmetic products, making television programs and providing visual and audio content such as podcasts, educational clips between program times regarding nutrition and public health.
A mechanism will also be put in place to not publish any advertisements for pharmaceutical companies, food or medical devices and products until verifying that they have obtained prior approval to advertise their products.
