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Griffith Foods and the IFFCO Group have announced that they are launching a joint venture called GRIFFCO aimed at the Middle East market
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The JV is aimed at protecting customers’ brands in the GCC countries, the Levant region, Egypt, and Pakistan
Griffith Foods and the IFFCO Group have announced that they are launching a joint venture called GRIFFCO aimed at the Middle East market, said local reports on Wednesday, July 14.
The JV is aimed at protecting customers’ brands in the GCC countries, the Levant region, Egypt, and Pakistan, said the local reports.
GRIFFCO will reportedly look to address food demands in the Middle East through on-trend ingredient solutions for food institutions, normal and quick-service restaurants, and food processors.
US-headquartered Griffith Foods, owned by Griffin Laboratories, is known for making food ingredients ranging from seasoning and sauces to breadings, coatings, flavors, and bakery products.
Meanwhile, the UAE-based IFFCO Group, owned by the Allana Group, manufactures mass-market food products and related derivatives.
The local reports quoted Griffith Foods’ President and MD Dhiren Kanwar as saying: “This joint venture comes at a time where customers are looking for world class products and services to give them an advantage in a fast-evolving market.”
He added that he was confident that GRIFFCO’s model would “not only help co-create innovative products for our partners, but will do so with a faster response time, given the localized resources enabled in the region.”