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Buchanan has run Ogilvy’s PR business in the UK since early 2019
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He has worked with leading international brands including HSBC, Bacardi, Unilever and Coca-Cola
Ogilvy PR has appointed Matt Buchanan as its new Global Head of Consumer PR. Buchanan will report to Ogilvy PR’s Global CEO Julianna Richter and will lead consumer brand communications globally.
A 25-year brand communications veteran, Buchanan has run Ogilvy’s PR business in the UK since early 2019. He has more than two decades of experience leading agencies specialising in consumer brand communication, spanning the UK, Europe, Asia and Australia.
Prior to Ogilvy, Buchanan was the Managing Director of Havas’ award-winning agency One Green Bean, launching the agency into the London market in 2015 having run the Australian operation for four years prior.
“Consumer PR has been core to Ogilvy’s success, and it’s key to our future as brands seek to engage consumers through more innovative and creative solutions that are earned, social and data-driven,” said Julianna Richter, Global CEO, Ogilvy PR. “Matt is a modern, visionary global leader, a growth driver, and a talent magnet who will innovate and elevate the work we do for our clients.”
Buchanan’s global consumer experience is vast, ranging from CPG and Retail to Food & Beverage, Spirits, Technology, Digital Commerce and Health & Wellness.
He has worked with leading international brands including Walgreens Boots Alliance, HSBC, Bacardi, Unilever and Coca-Cola.
“As Ogilvy PR continues to transform under Julianna’s leadership, it’s the perfect time for me to take on a new challenge and help create the most innovative work, strongest client relationships and best-in-class creative communications across the globe,” said Matt Buchanan, Global Head of Consumer PR.
In addition to his global role which takes effect from 1 July, Buchanan will move into an Executive Director role with the Ogilvy PR business in the UK, where he will continue to counsel clients and ensure a smooth transition with a new leader who will be announced in due course.