Saudi Arabia’s first dedicated style event Fashion Futures to go digital

1 min read
  • The event will be accessible from anywhere in the world

  • It will launch on June 17  and will be broadcast live from studios in Riyadh and New York

Saudi Arabia’s first ever dedicated fashion event, Fashion Futures, is being reengineered in 2021 as a digital platform, local reports quoted the kingdom’s Fashion Commission as saying on Friday, June 11.

Saudi Arabia has a bustling fashion market, which some estimates said would be work around $2.29 billion by the end of 2021.

Thr first edition of Fashion Futures was held in Riyadh in 2019, but this one will be accessible from anywhere in the world, said the reports.

The platform will reportedly launch on June 17 with Fashion Futures Live: Moving Towards Sustainability, Diversity & Innovation, broadcast live from studios in Riyadh and New York.

The speakers on the occasion will include non-profit ocean conservation organization Oceana’s Chair and Trustee Susan Rockefeller, designer & author of the upcoming book Fearless Rebecca Minkoff, environmental activist, Amazon guardian and Osklen founder Oskar Metsavaht, Urban Zen CEO Helen Aboah, and Studio 189 cofounder Abrima Erwiah.

They are expected to discuss topics ranging from diversity and the Sustainable Development Goals, to entrepreneurship and innovation.

Jordana Guimaraes, co-founder of Fashinnovation, which has helped develop the platform, will moderate the discussion in New York City, with TV presenter and journalist Taghrid Alhowish in Riyadh.

In addition to live events, the Fashion Futures platform will also reportedly offer masterclasses, workshops, and training opportunities to nurture an environment for knowledge-sharing, innovation and ideation amongst experts.

This edition of Fashion Futures will reportedly culminate in a physical event set to take place in December in Riyadh.

Established in 2020, the Fashion Commission is one of 11 cultural commissions launched by Saudi Arabia’s Ministry of Culture to oversee the development and success of each cultural sub-sector.