INSEAD Day 4 - 728x90

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Dubai RTA digital revenue climbs 20.6 percent in 2025

RTA offers various digital services which is highlighted by the launch of smart apps and features through many channels. (WAM)
  • Digital channel adoption reached 96%, while customer happiness averaged 98% across services offered by the authority.
  • Smart application users exceeded 1.2 million, with annual visits rising 144% compared with 2024 levels.

Dubai, UAE — Dubai’s Roads and Transport Authority (RTA) generated AED5.3 billion ($1.44 billion) in revenue through digital channels in 2025, up 20.6% from a year earlier, as the use of online and mobile services continued to grow.

The authority said digital transactions exceeded 628 million during the year, a 13% increase from 2024. Digital channel adoption reached 96%, while the average customer happiness index stood at 98%.

Mattar Al Tayer, Director-General and Chairman of the Board of Executive Directors of the RTA, said the results reflected the authority’s transition from service digitization toward an integrated ecosystem supported by data and artificial intelligence.

“The next phase will focus on expanding the use of AI and emerging technologies in the design and delivery of services, while strengthening integration with government digital platforms,” Al Tayer said.

The RTA achieved a score of 94% on Dubai’s Digital Maturity Index, reaching Level 5, the highest classification, and ranked among the top four government entities in 2025.

Active users of the RTA Dubai application exceeded 1.2 million during the year. Annual visits to the RTA Dubai and S’hail applications rose to 68 million, up 144% from 2024.

The authority launched 18 new services through the RTA Dubai app and expanded digital offerings across platforms, including S’hail, Dubai Now, Invest in Dubai, Visit Dubai and Build in Dubai.

The RTA also said it won two Global Business Tech Awards, with the RTA Dubai app receiving the Best Application of Tech – Public Sector award and the S’hail app winning Best Mobile Tech of the Year.