Soft power index: UAE first in Middle East, tenth globally

3 min read
UAE's outward FDI flows reached nearly AED 82.6 billion ($22.5 billion) in 2021.
  • Dubai ruler Sheikh Mohammed bin Rashid Al Maktoum said 'this reflects our leading position and good reputation worldwide'.
  • The country is  perceived to have managed the pandemic of COVID-19 effectively, which made it a distinguished model regionally and globally.

The United Arab Emirates has been ranked first regionally and 10th globally for Influence in the Global Soft Power Index (GSPI) 2022.

The UAE advanced to 15th place globally in the overall GSPI ranking, up from last year’s 17th in the GSPI 2021. The country sits at the top in the region and remains at the forefront of the countries in the Middle East and North Africa, achieving progress in all indicators and sub-indicators.

In a tweet posted on his official Twitter account, Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, said, “This reflects our leading position and good reputation worldwide.”

Sheikh Mohammed stressed that the country’s progress in all indicators and sub-indicators results from the unique model it provides.

“The UAE’s soft power lies in its development model, which brings together the best ideas and minds across the world and gathers people of all races to build the best development experience in the world.”

The UAE continued its progress in the GSPI 2022, developed by “Brand Finance” British company. The index interviewed more than 100,000 people from 101 countries worldwide to assess the various axes of soft power and its positive influence.

The UAE’s performance in the 2022 Index that included 120 countries had many core strengths, including its distinguished position as a leading destination for Business and Trade, the ease to do business within a stable economic environment.

Also, the country has a positive impact as the most influential in the region and its reputation as one of the most generous and helpf

ul countries internationally. The UAE has improved its reputation among developed nations during the past year.

The Emirates also recorded an outstanding performance in the main indicators during 2022 compared to 2021. The UAE rank

ed 10th globally in the “Overall Influence” index compared to 12th in the previous year. The UAE ranked 20th globally in the “Reputation” index.

The UAE achieved an overall stable performance in all pillars, especially in the “Culture and Heritage” pillar, where it ranked the 24th, by advancing seven positions from 2021, where it ranked the 31st.

The country’s  performance on the “International Relations” pillar has shown genuine improvement, as it ranked 11th up from

last year’s 16th ranking, showing a strong reputation for being “Influential in diplomatic circles” and “Helpful to other countries in need”. The country’s improving perceptions regarding environmental protection could move UAE into the top 10 in the future.

Also, the UAE ranked first regionally and 10th globally in the “Influence” pillar, the 10th globally in the “Influential in diplomatic circles”, and the 11th globally in the “International relations” pillar. The UAE’s reputation score has marginally improved, and it has moved up to 20th globally, by far the highest among all Arab nations.

It achieved the 8th position globally in the “Strong and Stable Economy” pillar, the 9th globally in “Supporting Economic Recovery” after Covid-19, and the 10th globally in “Business and Trade”. The “Future Growth Potential” of the UAE has improved, ranking 11th globally in the 2022 index.

The country succeeded in facing challenges in a balanced way through its proactive policies and procedures.

In this context, the UAE ranked 12th in the overall COVID-19 score. The country ranked 12th in the “Helping other countries manage and recover from COVID” pillar, and 13th in the “Health and wellbeing of its people, including vaccination”.

The UAE ranked 10th globally in the overall influence, while the nine countries that preceded the UAE are among the countries with a large population density. Many countries in the region have advanced in the “Influence” pillar, while the UAE remains at the forefront regionally. The progress achieved by countries in this pillar came in the developing markets of the Middle East and Asia.

Due to its developed strong educational system over the past years, the UAE achieved score improvements across the “Education & Science” pillar, ranking 17th in 2022.


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