The private sector can become a positive force of change through competition and innovation. TRENDS talks to Martin Roll, a top-notch Business & Brand Strategist, on why It is critical for businesses to develop products that redefine their category, delighting customers with the unexpected, thereby cementing emotional bonds. Roll will be participating in the upcoming Top…

The public sector is being transformed under the ‘platform-economy’ model, evolving former silo-based entities into interconnected ones. TRENDS talks to Xavier Anglada, Managing Director – Accenture Digital Lead, Middle East, North Africa and Turkey, about the new digital technologies that will have a major impact on public service business models. Anglada will be participating in the…

TRENDS speaks with Jorn Lambert, Group Executive, Digital Channels in Emerging Payments, Mastercard, about how Mastercard is offering richer experiences to its regional clients and sees massive opportunities in this region that are beyond developed markets. When it comes to evolving payment technology, how do you look at Middle East region? Today, consumer patterns are changing at a…