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Travel companies give wings to Saudi tourism aspirations

Travel companies give wings to Saudi tourism aspirations

The Kingdom, aiming to draw 100 million yearly visitors by 2030, is set to invest US$1 trillion over the next decade to bolster the Kingdom’s presence on the global tourism map.

Fueling this ambition is an intricate web of travel companies, including tour operators, airlines, accommodation providers, cruise lines, and destination management companies. These firms are crucial cogs in the grand tourism machine, each contributing in unique ways towards marketing Saudi tourism and wooing tourists.

Saudi Arabia: An emerging tourism hub

Saudi Arabia: An emerging tourism hub

Boasting rich heritage, breathtaking landscapes, and ambitious development projects, the Kingdom aspires to leverage tourism to diversify away from oil and gas dependence.

The Kingdom is harnessing the potential of tourism for economic growth, job creation, and cultural exchange. In 2022, Saudi Arabia welcomed 16.6 million visitors, becoming the most visited Middle Eastern country. By Q1 2023, the number of tourists increased by a remarkable 64 percent compared to 2019. Key attractions include heritage and cultural sites, adventure…

Saudi Arabia harnesses technology to boost tourism sector

Saudi Arabia harnesses technology to boost tourism sector

Technologies such as Virtual Reality, Augmented Reality, E-visas, e-payment systems, and other online services are enhancing the tourist experience in the Kingdom, say experts.

VR and AR technologies offer tourists pre-visit virtual explorations of cultural and natural sites, driving engagement and anticipation. Onsite, the growing use of digital payment methods such as Apple Pay and UnionPay simplifies transactions, boosting the overall travel experience, they add.

E-visas to drive tourism’s GDP share to 10%

E-visas to drive tourism’s GDP share to 10%

The move has simplified and streamlined the processes for obtaining a tourist visa, making it easier to travel to the Kingdom.

Saudi Arabia is leveraging digital solutions to streamline travel, link tourists with local enterprises through apps, and enhance experiences via VR, boosting the ‘wow’ factor with unique projects for global visitors.

Saudi tourism magnets: Oasis, bustling cities

Saudi tourism magnets: Oasis, bustling cities

Saudi government is promoting heritage through its tourism marketing campaigns and also by developing new tourist infrastructure.

New tourism framework has been enacted, refining regulations and systems to lure investors, boost competitiveness, and elevate service quality in the sector across the Kingdom of Saudi Arabia.

Saudi tourism on growth path despite hiccups

Saudi tourism on growth path despite hiccups

Saudi Arabia’s tourism industry has grown 12% over its pre-pandemic size, achieving an all-time high despite global economic slowdown.

Saudi Arabia is investing $500 billion in NEOM, a future city in the northwest, expected to be a hotspot for tourism, tech, and innovation. It is also transforming the UNESCO heritage site, AlUla, into a key tourist attraction.