Ever wondered who created the hashtag? TRENDS had a chance to speak with Chris Messina, the creator of the hashtag, at the Arab Social Media Influencers Summit earlier this week. From the funniest hasthag ever created to his top tips to using hashtags, have a look at what Messina had to say – What are…
Facebook doesn’t just want to be the world’s leading social network for people to communicate about their personal lives. It wants to host workplace chatter, too. But can a consumer company that thrives on people sharing early and often make friends with businesses more interested in keeping information on a need-to-know basis? The Silicon Valley…
UAE consumers own more Smartphones compared with the rest of the world, with adults nationwide owning at least four devices each. This is according to a recent study by market research agency Connected Life by TNS. The study also reveals that UAE residents are communicating across social media channels up to five hours a day…
It is the perennial mystery of advertising: Of the many messages that bombard us every day, which ones actually prompt us to get up and buy something? If you’re doing a Google search, seeing the connection is often easy — you click on the ad in the search results, go to the retailer’s web page…
The great Facebook Messenger migration is upon us, and Facebook users are not happy. Over the last two weeks, Facebook has been pushing its mobile users to install Facebook Messenger, a standalone app for the iOS and Android mobile operating systems that centralizes messages sent through Facebook and adds features like group messaging, video conferencing…
Here are three questions that ought to get the pulse rate running of any self-respecting brand or marketing manager. What is your Facebook strategy? What is your Twitter strategy? What is your YouTube strategy? You can add Google, Weibo, Instagram, Tumblr and a host of other social media platforms to that list too. Skill in…
My friend Steven gushed the other evening about a dreamy first date he’d just gone on. The guy he went out with was great, he said: smart, charming and a total gentleman. But Steven was also excited about how they initially met. They did so online — not through a dating site, but through Instagram,…
Before a college graduate goes job hunting, he or she will probably do a few things: prepare a good resume, be ready to answer some key questions about his or her skills and qualifications, buy some nice clothes. There’s another task you might find yourself adding to your pre-interview to-do list if a new company,…
Social media promises to make people feel better about their lives and promotes the ability to connect with others and share wonderful moments. Yet according to a new psychology report, when people are ignored on social sites, the rejection can have adverse affects. The study, “Threats to belonging on Facebook: lurking and ostracism,” was published…
Just a few years ago, most of my online social activity revolved around Facebook. I was an active member of several Facebook groups, including one that helped me and others find apartments and sell used items. Another group was wonderful for organizing midnight movie screenings. And I used Facebook to stay up-to-date on the latest…
