By Hugo Angelmar Breaking the conversation in three parts helps people translate their strengths and interests in the tech world. Specifically, it’s important to look at the target customer, the variety of marketing roles and the stage of financing of the company. In fact, it is very essential to focus on the right kind of…
By Hugo Angelmar Breaking the conversation in three parts helps people translate their strengths and interests in the tech world. Specifically, it’s important to look at the target customer, the variety of marketing roles and the stage of financing of the company. Let’s start with the target customer, of which there are three types: consumer,…
The term ‘inbound marketing’ was coined in 2005 to describe the internet assisted marketing movement away from broadcasting brand messaging towards enticing visitors to a website for more information. It began just after the dot-com bubble burst in 2000 and is based on information sharing, user-centered design, and collaboration. Today, inbound marketing isn’t just a buzzword; it’s…
Knowing how to develop and deliver a data-driven presentation is now a crucial skill for many professionals, since we often have to tell our colleagues a story about the success of a new initiative, the promise of a new business opportunity, or the imperative of a change in strategy — stories that are much more…
The majority of businesses know how important a good CSR policy is and the trend for cause-related marketing is nothing new. In the 2012 Cone Cause-Evolution Study, 83 percent of Americans said they wished brands would support causes, and almost half admitted to buying a product because it was associated with a cause. So with…
Every marketing organization has computer scientists and big data experts. For them, consumers are a mass of 0s and 1s that represent online behavior that can be collected, analyzed and targeted. But the one thing companies keep forgetting is that customers are actually human beings. The chocolatier Ferrero Rocher learned that lesson recently from Sara…
With an Internet penetration of 6.2 million in the UAE alone— a staggering 94 per cent of the population, the content marketer has become an overnight celebrity. One of the many topics to be discussed at the Arab Luxury World conference on June 1&2, 2015, the luxury industry has globally lead the way, with international…
Organisations that want to become customer-centric must shift their focus from tools towards people in the organisation in order to get employees thinking like their customers. Customer-centricity is a mindset first and a set of processes and tools later. As customer-driven organisations increasingly establish themselves in the global business marketplace, the concept of customer-centricity needs…
Festival of Media, a leading international platform which draws in global leaders from the media industry made its debut in the Middle East and North Africa on Wednesday. Organized by Mediaquest, the parent company of TRENDS, in partnership with UK-based C Squared, the forum drew in top marketers, media planners, content creators, media owners and…
We don’t trust salespeople because they are mostly obsessed with satisfying their own interests, not the customer’s. This must change. “Hi. Are you looking for shoes?” I’ve just walked into a shoe store and the sales person switches to high alert. She smells money. “So what are you looking for today? Perhaps these ones?” I…
