"It' time to promote the Olympic Movement's core values in close collaboration with national sports organizations and key authorities. The NOC will continue to work to instil the Olympic ethos at the grassroots level and promote sports participation in schools and higher educational institutions," adds Sheikh Ahmed, who also heads...
Sports key pillar as UAE emerges as soft power center
Everyone in the sports delegations taking part in the future forums now has a greater obligation to spare no effort in representing their nation in the best manner to produce the best possible results, he adds, noting that sports championships are the benchmark standard for gauging athletes' performance progress.
