DUBAI — In the heart of the UAE, a significant transformation is taking place in the transportation sector. As the global business landscape evolves, a group of innovative startups in the UAE is not only keeping up with established companies but also making strides, influencing the competitive dynamics of the transport industry.
Among these emerging entities is Yango, a company that is asserting its presence and challenging established services like Careem.
These startups are leveraging innovation, technology, and a focus on customer-centric solutions to not just disrupt the market, but to redefine it.
Yango’s Entrance into the Dubai Market
In September 2022, Yango, an international tech company operating in over 20 countries, entered the Dubai market. Islam Abdul Karim, General Manager at Yango GCC, discusses the company’s goal of incorporating global technologies into the everyday lives of local communities to enhance their experiences.
Yango’s response to the growing issue of private car ownership in the region led to the introduction of its ride-hailing services, which have expanded to include a range of technology solutions tailored to the diverse needs of Dubai’s dynamic population.
Dubai’s role as a major economic hub, attracting global investments and creating a demand for high-quality tech services, was a key factor in Yango’s decision to enter the ride-hailing market.
The city’s growing population, improvements in transportation infrastructure, and increasing focus on environmental sustainability presented an opportune setting for Yango to offer a premium service that meets the changing preferences of Dubai’s residents and visitors.
Yango’s Differentiation in the Market
Islam Abdul Karim highlights the distinctive features of Yango in the ride-hailing sector. A major focus is on safety, with the implementation of advanced technologies like speed control and driving-style monitoring systems.
The company utilizes proprietary mapping and routing technologies to optimize ride efficiency, pairing drivers with passengers using real-time data.
Yango offers a range of services to cater to diverse needs, including different tariffs with high-end cars and luxury vehicles. The ‘Business tariff’ features cars such as Lexus ES or Tesla Model 3, while the ‘Premier tariff’ offers luxury vehicles like GMC Yukon or BMW 7 Series, along with additional amenities for passengers. The Business XL tariff provides a spacious minivan suitable for groups of up to six passengers.
Yango’s Diverse Services in Dubai
Beyond ride-hailing, Yango extends its services to include last-mile delivery solutions, e-commerce technologies for retailers, a navigation app, and an AI Arabic-speaking assistant named Yasmina. These services are part of Yango’s broader vision to impact Dubai with smart technologies.
Islam Abdul Karim comments on Yango’s offerings in Dubai: “We aim to make a significant change in the premium services sector with our smart technologies.”
Yango aims to meet the demands of Dubai’s residents with on-demand, cost-effective, and high-quality ride-hailing options. The company considers factors such as fluctuating fuel prices and environmental concerns.
Yango also offers specialized services like Kid’s Class, designed for young families, and other premium options to meet local preferences and ensure a comfortable experience.
Adapting to Local Context
Islam Abdul Karim discusses Yango’s adaptation to Dubai’s cultural and regulatory environment. The company aligns with the UAE’s traffic laws and sustainability initiatives, integrating advanced safety features and introducing electric vehicles into its fleet. This approach supports the country’s goal of achieving net-zero emissions by 2050.
Islam Abdul Karim noted that since transportation accounts for about 24 percent of global carbon emissions, Yango is addressing environmental concerns by incorporating electric vehicles (EVs) into its fleet. “This strategy is in line with the UAE’s goal of achieving net-zero emissions by 2050,” he said.
In an interview with TRENDS, Abdul Karim mentioned that approximately 15 percent of Yango’s partner fleet currently consists of EVs. “This move aims to reduce carbon emissions and meet the growing demand for environmentally friendly transportation options, reflecting Yango’s compliance with Dubai’s unique needs and regulations,” he pointed out.
Yango also recognizes local customs and community engagement, as seen during Ramadan, when the company doubled fees for drivers and provided Iftar boxes.
Moreover, Yango’s use of advanced technology, including AI and machine learning for mapping, routing, and navigation, is central to its operations. These systems optimize route planning for efficiency and reduced environmental impact. The introduction of Yasmina, an AI-powered route monitoring system, is part of Yango’s effort to enhance safety standards in ride-hailing services.
Opportunities and Advice for Startups in Dubai
Speaking about Dubai’s dynamic innovation ecosystem, Islam Abdul Karim, advising startups to understand local cultural and regulatory frameworks and to embrace innovation.
He stressed the importance of adapting business models to meet the unique needs of Dubai’s diverse and rapidly evolving economy, building strong local partnerships, and using technology effectively in this market.
“Yango is planning to expand its operations within the UAE and is projected to see ride-hailing users reach 3.25 million by 2027,” Abdul Karim said.
He also revealed plans for Yango to open its global operational office in Dubai by 2024, as part of a broader growth strategy that includes expansion in the UAE and other regions like Ethiopia.
As Yango continues its operations in Dubai, its journey highlights the impact of technology, cultural understanding, and commitment to quality in a competitive market.