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iZooto replaces Google search as number 1 source of traffic for Erem Media Group
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Erem News uses iZooto for both engagement and monetization to boost its revenue
Abu Dhabi: Erem Media Group on Monday announced their partnership with iZooto to enhance their audience engagement and retention efforts.
iZooto, a New-Delhi based an audience marketing platform, helps media publishers reduce their dependence on Facebook and Google. Erem Media Group has been using iZooto for their flagship websites – Erem News and Foochia – and has seen traffic increase by over 20%.
Google search updates and Facebook algorithm tweaks have impacted media businesses heavily and that’s one reason why media businesses in the GCC region have constantly been exploring solutions.
With third-party cookies phasing out, audience development and its engagement have become business priorities. Erem News uses iZooto for both engagement and monetization to boost its revenue. It already generates more than 35 percent of its total visitors from iZooto and this continues to grow month on month.
“Editors at Erem News are the first to break stories to their readers. With iZooto, we are able to reach out readers faster than ever before – this gives us a competitive advantage,” added Mohammad Aldaghestani, head of Audience Engagement at Erem Media.
iZooto is a go-to-platform for editors, revenue, and audience engagement teams.
“iZooto helps us distribute news faster than email or even social media. iZooto’s contribution is now more than Facebook, Google search and Google news. We can get the word out quickly,” added Becrine Alam, head of editorial at Erem Media.