INSEAD Day 4 - 728x90

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ChatGPT surpasses 1 billion monthly active users in May

In this photo illustration, the logo of OpenAI is diplayed on a mobile phone in Ankara, Turkiye on October 1, 2025. AFP
  • Sensor Tower estimates ChatGPT reached one billion monthly users roughly three years after launching in late 2022.
  • Growing enterprise adoption and multimodal capabilities have helped fuel demand amid intensifying competition across artificial intelligence markets.

Dubai, UAE — OpenAI’s ChatGPT surpassed 1 billion monthly active users in May, becoming the fastest application to reach the milestone, according to estimates from market intelligence firm Sensor Tower.

The chatbot achieved the mark roughly three years after launch, outpacing the growth trajectories of major consumer platforms including Google Maps, TikTok, Instagram and YouTube.

The milestone comes as OpenAI and rival Anthropic compete for market share in the rapidly expanding artificial intelligence industry, where companies are investing heavily in new models, infrastructure and enterprise services.

ChatGPT’s growth has been driven by wider consumer adoption, workplace integration and expanding multimodal capabilities that allow users to interact through text, voice and images.

Background

ChatGPT was launched in November 2022 and reached 100 million monthly active users within months, becoming one of the fastest-growing consumer applications on record.

OpenAI has expanded the service beyond consumer subscriptions into enterprise offerings, education products and developer tools, helping drive broader adoption of generative AI technologies.

The AI market has attracted tens of billions of dollars in investment as technology companies race to develop advanced models, data centres and specialised chips needed to support growing demand.

Industry analysts expect enterprise spending on generative AI to continue rising as organisations deploy AI tools across customer service, software development, research, marketing and productivity workflows.