Zain Group, a telecom firm with presence in seven markets across the Middle East and Africa, has announced the establishment of ZainTech during a ceremony held at GITEX 2021 in Dubai.
ZainTech will operate and leverage the group’s global reach, unique footprint and infrastructure across its operations as well as other key markets in the Middle East, the company said in a statement.
It will offer a single point of contact for sales and personalized customer care for multi-national corporations that have multiple presence across the region.
The new operating regional entity will unify the group’s ICT assets to offer a unique value proposition, centered on a one-stop provision of comprehensive enterprise digital solutions and transformation services all under one roof, the company said.
ZainTech will also incorporate NXN and Zain Data Park (ZDP) providing premium customer experience, local presence and support to enterprises and government clients across the region, it added..
Bader Al-Kharafi, Zain Vice-Chairman & Group CEO, said: “ZainTech is a major step in Zain’s ‘4Sight’ strategy, signifying a vital development in our determination to transform Zain into a multi-core digital business. The new entity, a first among telecom operators in the Middle East unifies the Group’s ICT assets to offer comprehensive digital solutions and transformation services under one roof, also incorporating NXN and ZDP, both specialized ICT establishments in their respective fields.”
He was speaking during the launch event, which was also attended by Zain Group Chief Technology Officer, Nawaf Algharabally; Zain Saudi Arabia Chief Business and Wholesale Officer, Saad Al Sadhan; and the newly appointed Zain Tech CEO, Andrew Hanna.
“ZainTech aims to empower customers to embrace innovation, digital disruption and future technologies, creating value and allowing them to make their aspirations a reality,” said Andrew Hanna, CEO of ZainTech.
ZainTech will work with and support B2B teams within Zain operations to drive market development and cross-sell advanced ICT services to differentiate Zain’s position in the regional enterprise market, the group said.