UAE-headquartered restaurant and cloud kitchen management platform Grubtech has launched operations in Egypt as part of its ongoing international expansion strategy. The company has also appointed Osama Harfoush as Country Manager for the new market.
Grubtech’s entry into Egypt’s $22 billion food service industry highlights its rapid growth since being established less than three years ago.
Disrupting the restaurant and cloud kitchen industry with a plug-and-play, all-in-one operating system has led to operational efficiency for the food and beverage sector and, in turn, a better dine-in and online ordering experience for customers.
The company recently secured $13 million in Series A funding to support its aspirations to become the platform of choice for restaurants and cloud kitchens, not only in the Middle East and Africa but also globally.
The platform has increased its user base significantly since its launch in 2019, with operations now spanning 18 international markets.
“The paradigm shift towards convenience driven purchases is becoming increasingly pervasive worldwide, and we see the same happening in Egypt,” said Mohamed Al Fayed, Grubtech’s Co-founder and CEO.
“In all key channels, takeaway and delivery transactions are expected to drive more revenues compared to dine-in transactions.”