Emirates and Jebel Ali Free Zone (Jafza) have signed a Memorandum of Understanding (MoU) to explore joint cooperation and initiatives targeted at attracting more investments into Dubai by supporting new and existing businesses registered or licensed in the free zone.
Under the MoU, the parties will explore opportunities to offer a number of travel-related incentives for new and existing SMEs and larger businesses, including potential enrolment in the airline’s Business Rewards program.
The MoU was signed by Dina Al Herais, Emirates’ Vice President, Commercial Products, B2B Corporate & Leisure, and Ebtesam Ahmad Alkaabi, Head of Sales, Jafza Sales.
The signing ceremony was also attended by Adil Al Ghaith, Senior Vice President, Gulf, Middle East & Central Asia, and Ahmad Al Haddad, Chief Operating Officer, Parks and Zones, DP World UAE.
Adnan Kazim, Chief Commercial Officer for Emirates Airline, said, “Today’s signing with Jafza reinforces our commitment to help stimulate diverse economic activity in Dubai by providing companies with a range of highly competitive travel incentives so they can scale up their businesses both regionally and globally.”
Al Haddad said SMEs make up nearly 95 percent of all companies, employing 42 percent of the workforce and contributing around 40 percent to Dubai’s GDP.
Emirates currently has over 20,000 SMEs enrolled in its Business Rewards program.