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Abu Dhabi hotels increase direct bookings through a targeted, digital display and social media advertising campaign
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DCT Abu Dhabi has launched a series of stimulus initiatives to support tourism recovery
Sojern, a leading provider of digital marketing solutions for travel, Saturday announced an extension of their partnership with the Department of Culture and Tourism (DCT), Abu Dhabi to drive further traveler demand into the Emirate using its Co-Op Marketing Programme.
Following a successful joint marketing program, which has reached more than 3 million people so far, Abu Dhabi hotels have been able to increase direct bookings through a highly targeted, digital display and social media advertising campaign.
The hospitality industry has been heavily impacted by the pandemic but DCT Abu Dhabi has launched a series of stimulus initiatives to support the recovery of the tourism industry.
“We were looking for ways to support the hospitality industry and navigate the economic challenges presented by the pandemic, and the partnership with Sojern helps us do just that, by supporting hotels in Abu Dhabi to drive direct bookings and improve room profitability,” said Ali Hassan Al Shaiba, Executive Director of Tourism and Marketing at DCT Abu Dhabi.
Sojern is a leading digital marketing platform built for travel marketers. Powered by artificial intelligence and traveler intent data, Sojern provides multi-channel marketing solutions to drive direct demand. 10,000 hotels, attractions, tourism boards and travel marketers rely on Sojern annually to engage and convert travelers around the world.